Alternative Cuts
The Strokes - Is This It
The Strokes - Is This ItHype is interesting phenomenon. It is a uniquely human characteristic to almost completely buy into something before you’ve even experienced it. Hype can travel by many different means these days, billboard campaigns, TV spots, e-mail assaults and even good old word of mouth. It can be very powerful, it can make the talented appear stellar and, increasingly, the mediocre appear, well, equally stellar. But hype has two weaknesses, the first being truth and the second being time. The Strokes’ debut record ‘Is This It’ was regaled as a classic weeks before it’s release, critics swooned, magazine covers fawned and the music buying public held their breath for the arrival of their new messiahs. The hype machine was in full effect. Then they came, they played and they made me yawn.

My initial impression of this record was lukewarm to say the least with each track a crude patchwork of mainly Lou Reed, Blondie and Iggy Pop/The Stooges soundbites but without any of the urgency, energy or excitement that any one of those acts had in spades. The Strokes mainly come off as the so-called New York underground’s answer to Lenny Kravitz. They can posture, they can play but they can’t seem to be able to mean a damned thing. ‘New York City Cops’, for example, as a track is as empty as they come with the stark revelation that ‘they ain’t too smart’. People out there who have had their expectations lowered year by year by Nu Metal pap might well hail this kind of thing as the great white hope but I’m not buying it. When a track such as ‘Last Nite’ kicks in and you can sing the lyrics of ‘Lust For Life’ by Iggy Pop over the top of it you just kind of know you’re not in pioneer territory. Which is very, very bad. The standout track for me was ‘Hard to Explain’ which fuses metronomic guitar chords with a pop tinged melody that sticks in the head. Regrettably front man Jake Casablancas cripples this as deftly as he does everything else on the record with his sore throat/stuffy nose vocal stylings. I found the Strokes ‘Is This It?’ more numbing than disappointing. The flavour of hype lasts longer for some than others and in time I don’t doubt the flavour will wear off this band for everyone. Me? I think I’ll stick with something more substantial.

In the wise words of the great Public Enemy – Don’t Believe The Strokes
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Rating: 2 out of 10
Reviewed by Gordon Peppard

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